Flexo Concepts Privacy Policy – Effective May 2018

Please read this privacy policy in full for a complete understanding of how your personal data and information is collected, utilized, distributed and stored by Flexo Concepts. For your convenience, we have divided our privacy policy into two sections that are specifically applicable to your status under Flexo Concepts – Customers and Visitors. Please note, Section 1, Section 4 and Section 5 apply to all.

Section 1. General Information

        A. About Flexo Concepts

Blade Tech Systems Inc, of 100 ARMSTRONG RD STE 103,PLYMOUTH, MA, 02360-7219 United States, tel +1(508) 830-9506, trades as Flexo Concepts. Flexo Concepts manufactures TruPoint® doctor blades and MicroClean™ dry media anilox cleaning systems. All TruPoint Doctor Blades are manufactured and quality tested in our USA headquarters and Flexo Concepts maintains distribution locations in North America, South America, Europe, Asia, Africa and Australia.This privacy notice is issued on behalf of Flexo Concepts so when we mention “Flexo Concepts”, “we”, “us” or “our” in this privacy policy, we are referring to Flexo Concepts as responsible for processing your data.

        B. Key Terms

In this privacy policy, these terms have the following meanings:

“EEA” means the European Economic Area

“Customer” is a contact that has previously or is currently conducting business with Flexo Concepts by: (1) requesting a product sample or quote, (2) requesting a service quote or (3) purchasing any available Flexo Concepts product or service.

“Personal Information” means any information that identifies or can be used to identify a customer or visitor, directly or indirectly. That may include:

  • Identity Data includes first/given name, last/family name username or similar identifier, title and demographic information.
  • Contact Data includes geographic address, billing address, delivery address, email address and telephone numbers.
  • Transaction Data includes details about payments and other details of products and services obtained or purchased from us.
  • Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our Websites, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
  • Feedback regarding business, services, Websites and public relations.

“Reseller” means an entity this is authorized by a formal agreement with Flexo Concepts to sell and distribute Flexo Concepts branded products.

“Website(s)” means any website Flexo Concepts owns and operates, including www.flexoconcepts.com and www.micro-clean.com. Our websites are not intended for children and we do not knowingly collect data relating to children.

“Visitor” means any person who visits any of our websites or event stands.

        C. Your Legal Rights

You may have mandatory rights in relation to your Personal Information, depending on the country in which you are resident. These may include:

    • The right to access, correct, update, or request deletion of your Personal Information.
    • The right to object to processing, to restrict processing, or request portability of your Personal Information (EEA Residents)
    • The right to withdraw consent at any time to any future processing of your Personal Information which requires such consent.
    • The right to complain to a data protection authority about the collection and use of Personal Information.

To exercise these rights, please contact Flexo Concepts by emailing [email protected] with a clear message of the right you would like to enforce. We will be diligent to respond within 30 days of your request.

Section 2. Privacy for Customers

This section applies to the Personal Information we collect and process from Customers or potential Customers. If you are not a Customer, the Visitor section of this policy may be more applicable to you and your data.

        A. Information we Collect

The Personal Information that we collect from Customers broadly falls into the following categories:

(i) Information provided to us: When viewing our website or visiting an event stand, you may choose to provide Personal Information about you in order to consult with our customer service or sales team, request a product sample, send us an email, download valuable content online or sign up for an event or webinar. We may also request additional information necessary to process requested orders and services, send invoices and conduct other lawful business activities. By giving us this Personal Information, you agree to this information being collected, used and disclosed as described in Section 2.B Use of Personal Information.

(ii) Information we collect automatically: When interacting with our Website, we utilize cookies and other tracking technologies to automatically collect Technical Data about your device and website usage. In some countries, this information may be considered Personal Information under applicable data protection laws. We collect this information by using cookies, server logs and other similar technologies. Cookies are identifiers that can be sent from a website via your browser to be placed on your hard drive. You may elect not to accept cookies by changing the designated settings on your web browser; however, not utilizing cookies may prevent you from using certain functions and features of our website. Information collected from the use of cookies is used to improve ours services.

(iii) Information we collect from other sources: Although rarely, Flexo Concepts may obtain information about you from third-party sources such as your company’s website, social media platforms, public databases and joint marketing partners. Flexo Concepts will never sell your personal information nor do we buy contact lists.

        B. Use of Personal Information

We may use the Personal Information collected for some or all of the following reasons:

  • To communicate with you about your account and provide customer support.
  • To bill and collect money owed to us by you or your company.
  • To allow your local Reseller to provide a requested product or service.
  • To send you important alerts and company information.
  • To comply with legal or regulatory requirements.
  • To provide information to representatives and advisors – such as attorneys and accountants.
  • To respond to lawful requests by public authorities and legal proceedings.
  • To provide, support and improve our products and services.
  • For in-house data analytics projects and benchmarking.
  • To tailor and send marketing communications to your needs and interests.
  • To carry out other legitimate business purposes, as well as other lawful purposes.

NOTE: Where under EEA law or the law of any other jurisdiction, consent is required as a legal basis for processing your Personal Information in relation to sending direct marketing communications to you, we will obtain your consent to do so. In such case you have the right to withdraw consent to marketing at any time by contacting us. Where you opt out of receiving these marketing messages, this will not apply to Personal Information provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Section 3. Privacy for Visitors

This section applies to the Personal Information we collect and process through our Websites and in the usual course of business, such as recruiting, events, sales and marketing activities.

        A. Information We Collect

The Personal Information that we collect from Visitors broadly falls into the following categories:

(i) Information provided to us online or in person: When viewing our website or visiting an event stand, you may choose to provide Personal Information about you in order to consult with our customer service or sales team, send us an email, download valuable content online or sign up for an event or webinar. We may also request additional information necessary to process requested orders and services, send invoices and conduct other lawful business activities. By giving us this Personal Information, you agree to this information being collected, used and disclosed as described in Section 2.B Use of Personal Information.

(ii) Information we collect automatically through the Website: When interacting with our Website, we utilize cookies and other tracking technologies to automatically collect Technical Data about your device and website usage. In some countries, this information may be considered Personal Information under applicable data protection laws. We collect this information by using cookies, server logs and other similar technologies. Cookies are identifiers that can be sent from a website via your browser to be placed on your hard drive. You may elect not to accept cookies by changing the designated settings on your web browser; however, not utilizing cookies may prevent you from using certain functions and features of our website. Information collected from the use of cookies is used to improve ours services.

         B. Use of Personal Information

  • To respond to online inquiries and requests, and to provide you with information and access to technical or marketing resources that you have requested from us.
  • To send information for marketing purposes, in accordance with your marketing preferences.
  • For recruitment purposes if you have applied for a position with Flexo Concepts.
  • To provide, operate, optimize, improve and maintain our Websites.
  • For in-house data analytics projects and benchmarking.
  • To provide, support and improve our products and services.
  • To carry out other legitimate business purposes, as well as other lawful purposes.

Section 4. Data Security, Retention and Transfer

       A.  Data Security

We have put in place appropriate security measures to prevent your Personal Information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties (including Resellers) who have a business need to know.
We have put in place procedures to deal with any suspected Personal Information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

       B. Data Retention

We will only retain your Personal Information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements.

       C. Disclosures and data transfers

Flexo Concepts will never sell your Personal Information to any entity. Your personal information may be transferred:

  • between our company’s internal departments as we process orders, requests, services and communications
  • To an authorized Flexo Concepts Reseller for the purpose of delivering a requested product or service.

Please contact us if you are an EEA resident and want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Section 5. Additional Privacy Statements

       A. Third Party Website Links

Our websites include links to other websites, whose privacy practices may be different from ours. If you submit Personal Information to any of those sites, your information is governed by their privacy policies. We encourage you to read their privacy policy carefully before inputting any Personal Information.

       B. Reseller Privacy Policy

To deliver Flexo Concepts products and services efficiently and effectively, it is necessary that Flexo Concepts partner with select Resellers around the world. Please note, our authorized Resellers may have privacy practices different from ours. Please request a privacy policy from your local Reseller to become familiar with how your data is used by their company. Flexo Concepts is not responsible for how your Personal Information is used by our Resellers. If you are unhappy with how our Reseller collects, processes, distributes or stores your Personal Information and would like to purchase products and services directly from Flexo Concepts, please contact us at [email protected].